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Overall Importance of Customer Reviews

Online Reviews are now part of the Business Landscape and frustration abounds for both customers and businesses alike.

  • 94% of customers will refuse to purchase a product or service from the business because of negative reviews.
  • 92% of customers don’t immediately feel comfortable buying a product or service if a business doesn’t have any reviews.
So what is wrong with this Flow ?
What issues did you see?
  • Customers are left to their own devices to find your business
    • Is your Business spelt “Tech Spot” or “Tek Spot”?
  • Customers don’t know where you want reviews to be left…
    • Google? Facebook? Yelp? Instagram?
  • Business owners are reactive than proactive on reviews
    • You only an opportunity to see a Bad Review after it is posted
  • No opportunity to ‘turn around’ an unhappy customer
    • You can get them back !
  • Not utilizing the ‘free advertizing’ you will get with Reviews
    • Asking for reviews will get you more reviews
  • You can’t increase the number of reviews you get
    • ‘Funneling’ the customers to your preferred Review Sites
Next Steps

Let’s talk this through to get this going today!

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