Reviews Are Sticky, so How can you Unstick Them?

The saying goes “A Dog is for life” but I like to modify this for businesses to say “A Review is for life”. A business’s reaction to this perspective will dictate what impact any review has on the business. Negative reviews need 12 positive reviews to offset them. This will give you a very quick idea that a process in needed that will constantly get reviews for the business. So how can a business ‘unstick’ a review?

The simple way to unstick a review is to reverse the saying “see the forest for the trees”. Work on increasing the volume of reviews that your current customers leave rather than being stuck on that one negative review. When surveying customers, the customer service industry has confirmed that customers are more than willing to leave reviews for a business. The issue is that they either don’t get asked or the process to leave a review is either illogical or difficult to use. Customers always want a process that is quick and easy to use.

As a business owner it seems simple to have your employees ‘ask for a review’ at every opportunity, but wouldn’t it be easier to implement a process that provides a template for this to happen? This also prevents putting pressure on your employees to ask for that review. Having an easy process in place will result in more reviews being generated for the business on sites like Facebook or Google.

So, what examples do I see for a ‘Continuous Process’? One example I have is to check out https://www.controlyourreviews.com/process and see how this can work for your business. This process is ready to go for any industry. Contact us to start unsticking those sticky reviews!